About us

A "what if" moment

One day, Fleur had a thought. "What if" baking with plant based ingredients was not only as good as, but better than traditional baking with eggs and dairy? And had the potential to lead the way in taste, texture and eco credentials. Could we all have our cake and eat it? Fleur believed we could, but knew it would take working with a talented, experimental chef and knew Dani was just the person. 


Passionate about plants

Dani is the most passionate and creative chef you'll come across. Not only when it comes to his cooking but also making the most of seasonal produce. So fast forward with recipe development moving in leaps and bounds, we can both confidently say yes - we are ready for change and we can have our cake and eat it, and we're excited to take you on that journey with us. One plant based cake at a time...